Author Archives 
Gerhard Apfelthaler
Gerhard Apfelthaler is a Professor of International Business and Associate Dean for Graduate Programs at California Lutheran University (California, USA). He is also a senior partner in AT Consult, a consultancy with offices and affiliates in the United States, Austria, China and India. He can be reached at apfelthaler@callutheran.edu or gapfelthaler@atconsult.com.
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McDonald’s Not So Flat World of Ads
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Management, Austrian-Style
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Yum-my Chicken?
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Global retail: another failure…
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Here we go again: Wal-Mart in India
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Automotive Branding Gone … Mild
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Another one bites the dust (not quite yet)
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Home Depot Packs Bags, Leaves China
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If you’re happy and you know it … pay your prof!
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The Chevy Nova Myth