Barbie, eBay, Mattel

Saturday, Nov. 15, 2014   •   Global Biz   •   0

I recently came across this older post that discusses why American companies fail in China. The author of the post singles out Mattel, eBay, Google, and Home Depot and also offer his opinion on the reasons for their failure: a lack of flexibility, the failure to localize, or the existence of a strong competitor. In summary, [...]